An app is a software program that allows users to perform a specific task on their mobile device or desktop computer. Traditionally, this was done by downloading it directly from a computer, but with the growth of mobile devices and the emergence of app stores like Apple’s App Store and Google’s Android Market, the distribution of apps has become much more efficient, allowing users to install them on their device with one action.
There are three main types of app: native apps, web apps, and cross-platform apps. Each type has different criteria that you should take into account when developing your app.
Native apps: These are built specifically for a mobile operating system (such as iOS or Android). They are required to pass quality assurance tests and must be reviewed by an independent third-party before they can be submitted to Apple’s App Store or Google Play.
In-app feedback: This type of rating is one of the most important aspects of your app. It’s a great way to gauge how happy your users are with your app, and it can also help you understand where you need to improve.
It’s important to note that in-app feedback is a highly prioritized feature for Apple and Google, so you should make it a point to use this channel as frequently as possible. The more reviews you receive, the more likely it is that your app will be featured and get a high ranking on the App Store or Google Play.
When requesting in-app feedback, it’s important to provide as much detail as possible about your app. This will help you better understand how users are experiencing your app and allow you to address their concerns more quickly and effectively.
Release notes: Another underused asset on your app page is the release notes section. This is where you can explain any new features or bug fixes that have been made to your app. It’s a great place to ask for user feedback, and it will show that you value your users’ opinions.
It’s also a good idea to include links in your release notes that direct users to other sources of information, such as support or FAQs pages, or even to the iTunes app store. Providing links to other content can be a great way to increase your reach and help you collect user ratings and reviews.
In-app ratings: Typically, the more positive user reviews you get, the higher your average rating will be. You can reset your app’s average rating if you feel it doesn’t accurately reflect the current state of your app on the App Store.
Resetting your average rating is only available in the Apple App Store, but it’s an excellent strategy for boosting your visibility. It’s also a good idea to encourage your users to share their feedback on your app on social media.
Creating an app is a big commitment, and it can be challenging to find out how well it is performing. In addition, it can be difficult to attract new users. For these reasons, it’s important to consider your goals before deciding whether an app is right for your business.
